Great Wall Motor is eyeing a significant shift in the Australian market, with plans to introduce more expensive, premium SUVs that could reshape how Aussie buyers view the Chinese brand. The company’s leadership has revealed they’re considering bringing higher-end models to complement their current lineup.
What’s Driving GWM’s Premium Push?
Charles Zhao, GWM’s managing director for Australia and New Zealand, explains the company wants to grow their markets properly while focusing on customer satisfaction. Right now, their most expensive model is the Tank 500 Ultra Hybrid at $73,990 drive-away, but that could change.
The numbers tell an interesting story. Back in 2020, the average selling price of a GWM vehicle was around $23,000. Today, that figure has jumped to over $40,000. This dramatic increase shows Australian customers are willing to pay more for GWM products when they see value.
Tank 700 and Tank 800: The Future Flagships
Two models are generating the most excitement: the Tank 700 and Tank 800. While neither is confirmed for Australia yet, GWM has indicated they could arrive if market conditions are right.
The Tank 700 already sells in China and packs impressive specifications. It combines a turbocharged 3.0-litre V6 engine with an electric motor, delivering combined outputs of 385kW and 800Nm. The plug-in hybrid system offers 90km of electric-only driving range.
Pricing Strategy: Value Over Everything
Steve Maciver, GWM’s head of marketing and communications, emphasizes that value remains central to their approach. Whether it’s a $25,000 Jolion or a potential $90,000-$95,000 Tank model, customers need to see genuine value for money.
This philosophy has served GWM well so far. The brand has successfully moved upmarket while maintaining strong sales, proving Australian buyers appreciate quality at competitive prices.
Timeline and Market Readiness
GWM isn’t rushing into the premium segment. Their focus for the next year remains on the Tank 300 and Tank 500 models. However, if they decide to bring the Tank 700 to Australia, it would take approximately 6-9 months to launch.
The company wants to ensure steady growth and improved market share before introducing more expensive options. This cautious approach helps maintain their reputation for reliability and value.
Technical Specifications Comparison
| Model | Tank 700 | Tank 400 |
|---|---|---|
| Length | 5090mm | 4985mm |
| Width | 2061mm | 1960mm |
| Height | 1952mm | 1905mm |
| Wheelbase | 3000mm | 2850mm |
| Engine | 3.0L V6 Turbo + Electric | 2.0L 4-Cyl Turbo + Electric |
| Total Power | 385kW | 300kW |
| Total Torque | 800Nm | 750Nm |
| Electric Range | 90km WLTC | Not specified |
| Battery | 37.1kWh | 37.1kWh |
| Wading Depth | 900mm (970mm with air springs) | Not specified |
What This Means for Australian Buyers
Expanded Choice
The potential arrival of premium GWM models would give Australian families more options in the large SUV segment. Currently dominated by established brands like Toyota and Ford, this segment could benefit from increased competition.
Value Proposition
If GWM maintains their value-focused approach with premium models, buyers might get luxury features at more accessible prices compared to traditional premium brands.
Technology Advancement
The plug-in hybrid technology in these models represents the latest in automotive innovation, offering both performance and efficiency for environmentally conscious buyers.
Current Market Position
GWM has built a solid foundation in Australia with models like the Jolion, Tank 300, and Tank 500. The Tank 500 is receiving a plug-in hybrid variant in 2025, which will likely be priced higher than the current model.
This gradual introduction of more sophisticated powertrains helps Australian customers become familiar with GWM’s capabilities before introducing their most premium offerings.
Competition Considerations
The large SUV market in Australia is competitive, with established players like the Toyota LandCruiser 300 Series. For reference, the LandCruiser measures up to 5015mm long, 2000mm wide, and 1950mm tall – similar dimensions to the potential Tank 700.
However, GWM’s approach of combining traditional SUV capability with modern hybrid technology could differentiate their offerings in this crowded segment.
GWM’s strategy reflects broader changes in the automotive industry. Chinese brands are moving beyond budget offerings to compete directly with established manufacturers on quality and features.
For Australian consumers, this evolution means more choice, better value, and access to cutting-edge technology. Whether GWM’s premium SUVs arrive depends largely on continued market acceptance of their current models and overall brand growth.
The company’s patient approach suggests they’re serious about long-term success rather than quick market grabs. This strategy benefits everyone – buyers get proven products while GWM builds lasting customer relationships.
Frequently Asked Questions
Q: When will the Tank 700 arrive in Australia?
A: GWM hasn’t confirmed a launch date, but if approved, it would take 6-9 months to bring the Tank 700 to market.
Q: How much would premium GWM models cost?
A: While not officially confirmed, estimates suggest models like the Tank 700 could cost between $90,000-$95,000.
Q: Will these models offer good value compared to competitors?
A: GWM emphasizes that value remains central to their strategy, regardless of price point, so competitive pricing is expected.
