The Australian automotive landscape is about to get a significant shake-up as BYD prepares to launch its luxury sub-brand Denza in late 2025. The Denza B5, a mid-size plug-in hybrid SUV that shares its tough underpinnings with the BYD Shark 6 dual-cab ute, is tipped to lead this premium push.
What Makes the Denza B5 Different
Originally known as the Fangchengbao Leopard Bao 5 in China, the B5 represents a significant step up from BYD’s current Australian lineup. Under the bonnet sits a 1.5-litre turbo-petrol engine, working alongside front and rear electric motors to produce a combined 505kW and 760Nm, good for a 0-100km/h time of just 4.8 seconds.
The hybrid system isn’t just about performance. A 31.8-kilowatt-hour Blade Battery offers up to 125km of electric-only range, while total driving range is claimed at 1200km. This combination addresses two key concerns Australian buyers have about electric vehicles: range anxiety and charging infrastructure limitations.
Luxury Features That Matter
Interior Excellence
Inside, the Denza B5 lives up to its luxury billing, boasting genuine leather upholstery, a 15.6-inch infotainment display, a 50-inch augmented-reality head-up display, and an 18-speaker Devialet sound system. The French audio brand partnership signals BYD’s serious intent to compete with established luxury marques.
Advanced Technology
Safety and semi-autonomous credentials are equally robust, thanks to Huawei’s Qiankun ADS 3.0 driver-assist suite with LiDAR and Level 2 autonomy. This technology package rivals what you’d find in vehicles costing twice as much.
Key Specifications & Features
| Specification | Details |
|---|---|
| Engine | 1.5L turbo-petrol + dual electric motors |
| Total Power | 505kW / 760Nm |
| 0-100km/h | 4.8 seconds |
| Electric Range | 125km (WLTC) |
| Total Range | 1,200km |
| Battery | 31.8kWh BYD Blade Battery |
| Dimensions | 4,890mm (L) x 1,970mm (W) x 1,920mm (H) |
| Ground Clearance | 220mm |
| Water Wading | 700mm |
Market Positioning and Competition
Taking Aim at Established Players
The B5 is positioned to take on upmarket variants of the Toyota Prado as well as the new Lexus GX, offering serious off-road capability with a premium twist. This puts it in direct competition with some of Australia’s most beloved 4WD vehicles.
Pricing Strategy
If I were guessing, I’d be expecting a price starting in the $70,000 range – keep in mind that’s for a five-seat SUV with PHEV tech and a host of standard inclusions. This pricing would significantly undercut premium European rivals like the Land Rover Defender while offering comparable luxury and superior fuel efficiency.
Off-Road Credentials
Serious 4WD Capability
Riding on 18-inch alloys, the Chinese-spec B5 has 220mm of ground clearance, a 700mm water wading figure, a 35-degree approach angle, and a 32-degree departure angle. These specifications put it in genuine off-road territory, not just lifestyle SUV pretense.
Advanced Drivetrain
The B5 shares its DMO (Dual Mode Off-road) platform with the popular BYD Shark 6, but elevates the formula with enhanced luxury appointments and more sophisticated suspension tuning for Australian conditions.
Strategic Implications for BYD
Brand Elevation
The Denza launch represents BYD’s recognition that Australian buyers are ready for premium Chinese vehicles. While BYD has gained significant traction in Australia—selling over 35,000 vehicles since 2022—the launch of Denza signals a new direction.
Direct Sales Approach
Originally selling its cars here through EVDirect – an Australian, third-party importer and distributor – BYD has now taken back the reins, transitioning to a direct-to-market model within Australia from 1 July 2025. This change enables better control over the premium Denza experience.
What Comes Next
Other Denza models under consideration include the full-size B8, large N9 SUV, D9 luxury MPV, and the high-performance Z9 GT shooting brake. The success of the B5 will likely determine how quickly these additional models reach Australian shores.
The timing couldn’t be better for BYD’s luxury push. Australian buyers are increasingly open to Chinese automotive brands, and the combination of advanced technology, luxury features, and competitive pricing could make the Denza B5 a compelling alternative to traditional premium SUVs.
Frequently Asked Questions
Q. When will the Denza B5 be available in Australia?
A. The Denza B5 is expected to launch in Australia during the fourth quarter of 2025, making it one of the first models from BYD’s luxury sub-brand.
Q. How much will the Denza B5 cost?
A. While official pricing hasn’t been announced, industry experts expect the B5 to start around $70,000-$90,000, positioning it below premium European rivals.
Q. Is the Denza B5 a genuine off-road vehicle?
A. Yes, with 220mm ground clearance, 700mm water wading capability, and differential locks, the B5 offers serious off-road credentials to match its luxury appointments.
