The legendary Ford Bronco is embracing the electric future, but there’s a catch – you’ll need to travel to China to experience it firsthand. Ford has officially launched the Bronco New Energy lineup exclusively for the Chinese market, featuring both a fully electric version and a plug-in hybrid variant. This development marks a significant milestone for the iconic off-road brand and offers a glimpse into what could be coming to global markets.
What Makes the Bronco New Energy Special
The Bronco New Energy comes in two distinct variants: a pure electric model with a massive 105.4 kWh battery pack and an Extended Range Electric Vehicle (EREV) with a 43.7 kWh battery paired with a gasoline range extender. Unlike its American cousins, this Bronco is designed primarily for on-road driving while maintaining some off-road capability.
Performance That Impresses
The fully electric version delivers 271 horsepower through a dual-motor setup, with a 130 kW motor at the front and a 202 kW motor at the rear. This all-wheel-drive configuration ensures capable performance whether you’re navigating city streets or venturing onto light trails.
The EREV variant produces 241 horsepower and trades some performance for incredible range – up to 758 miles of total driving distance. The smaller battery still provides over 130 miles of electric-only driving, meaning most daily commutes could be completed without burning a drop of gasoline.
Advanced Technology Integration
What sets the Bronco New Energy apart from its traditional counterparts is the sophisticated technology package. The Chinese model features LiDAR sensors and advanced driver assistance systems, technology that isn’t currently available on US-market Broncos. This inclusion suggests Ford is positioning the electrified Bronco as a more premium, tech-forward offering.
The vehicle maintains the Bronco’s distinctive squared-off design language while incorporating subtle modern touches. Sleeker LED lighting, improved aerodynamics, and flush-mounted features give it a futuristic edge while preserving the rugged aesthetic that Bronco enthusiasts love.
Range and Charging Capabilities
| Specification | Electric Model | Hybrid EREV Model |
|---|---|---|
| Battery Capacity | 105.4 kWh | 43.7 kWh |
| Electric Range | 403 miles | 130+ miles |
| Total Range | 403 miles | 758 miles |
| Horsepower | 271 hp | 241 hp |
| Drive Configuration | AWD (dual motor) | AWD (dual motor) |
| Curb Weight | ~6,000 lbs | 5,535 lbs |
What About the US Market?
While American enthusiasts might feel left out, there’s reason for optimism. Former Ford CEO Jim Hackett confirmed plans for a Bronco Hybrid during a 2019 shareholder meeting, and evidence suggests development continues for the domestic market.
Industry experts predict a US-market Bronco plug-in hybrid could arrive with an 18 kWh battery providing around 30 miles of electric range. This would compete directly with the successful Jeep Wrangler 4xe, which has proven there’s strong demand for electrified off-road vehicles.
Timing and Expectations
The Bronco Sport could receive hybrid technology when it’s redesigned in 2027, while the full-size Bronco hybrid might arrive around the same timeframe. Ford’s focus on Extended Range Electric Vehicle (EREV) technology could be the solution for American buyers who want electric efficiency without range anxiety.
The Bigger Picture
Ford’s decision to launch these models in China first makes strategic sense, as China represents the world’s largest electric vehicle market. The company can test and refine the technology while building local partnerships before potentially expanding to other regions.
The move addresses the Bronco’s biggest weakness – fuel efficiency – which has been a consistent complaint among owners. Adding hybrid technology could broaden the Bronco’s appeal to environmentally conscious buyers while maintaining its off-road credibility.
Competition Heating Up
Ford isn’t alone in electrifying rugged SUVs. The Jeep Wrangler 4xe has already proven successful, and new competitors like the Scout Traveler EREV are entering the market. This competitive landscape puts pressure on Ford to bring electrified Broncos to global markets sooner rather than later.
The Bronco New Energy represents more than just a regional product launch – it’s a preview of the future. While American buyers wait for their own electrified Bronco, the Chinese model demonstrates that Ford can successfully blend the Bronco’s rugged heritage with cutting-edge electric technology. The question isn’t if electrified Broncos will reach other markets, but when.
Frequently Asked Questions
Q: When will the electric Bronco come to the US?
A: Ford hasn’t announced US availability, but hybrid variants are expected between 2025-2027.
Q: How much will the Bronco hybrid cost?
A: Pricing hasn’t been confirmed, but experts expect it to start around $50,000, similar to the Jeep Wrangler 4xe.
Q: Will the electric Bronco maintain off-road capability?
A: Yes, the New Energy models feature all-wheel drive and maintain the Bronco’s adventure-ready design philosophy.
