Australian off-road enthusiasts might remember the Haval H9 from its previous stint in the market between 2016 and 2021. Now, GWM is seriously considering bringing this diesel-powered seven-seater back to take on some of the country’s most popular off-roaders.
Steve Maciver, GWM’s head of marketing and communications for Australia and New Zealand, recently revealed that the H9 could become one of their highest-volume vehicles if it returns. This isn’t just wishful thinking – there’s a clear strategy behind this potential comeback.
Why the H9 Makes Sense Now
Filling the Diesel Gap
The current GWM lineup includes the Tank 500, but it’s positioned as a premium offering without a diesel option. The H9 would fill this gap, offering buyers a more affordable alternative while still delivering serious off-road capability.
“The Tank 500 sits at a more luxurious hybrid level, then having something else to complement it with diesel may serve well for different buyer types,” Maciver explained. This approach makes perfect sense when you consider that most large, three-row SUVs in this category run on diesel.
Targeting the Right Competitors
The H9 is designed to go head-to-head with established players like the Ford Everest, Toyota LandCruiser Prado, and Isuzu MU-X. These vehicles dominate the Australian market for good reason – they offer the perfect combination of family practicality and serious off-road capability.
What You Get with the New H9
Built for Adventure
The Haval H9 doesn’t mess around when it comes to off-road credentials. It features body-on-frame construction, which is essential for serious off-roading and towing. The live rear axle setup further reinforces its capability, while the available third row of seating ensures your whole family can join the adventure.
Impressive Specifications
| Feature | Specification |
|---|---|
| Length | 4950mm (without spare wheel) |
| Ground Clearance | 224mm |
| Wading Depth | 800mm |
| Approach Angle | 31 degrees |
| Departure Angle | 25-26 degrees |
| Wheelbase | 2850mm |
Engine Options
The H9 comes with two engine choices. There’s a turbocharged 2.0-litre petrol engine producing 160kW and 380Nm, but the real star is the 2.4-litre turbo-diesel four-cylinder. This diesel unit, shared with the GWM Cannon Alpha ute, delivers 138kW of power and an impressive 480Nm of torque, mated to a nine-speed automatic transmission.
Technology and Comfort Features
Modern Tech Package
Inside, you’ll find a 14.6-inch touchscreen infotainment system paired with a 10.25-inch digital instrument cluster. The H9 also includes practical features like a surround-view camera system with transparent chassis mode – incredibly useful when navigating tricky terrain.
Comfort Meets Capability
The H9 doesn’t sacrifice comfort for capability. Available features include heated, ventilated, and massaging front seats, a heated steering wheel, and a panoramic sunroof. Power-assisted side steps make getting in and out easier, while LED headlights with adaptive high-beam improve visibility.
Safety First
Modern safety technology comes standard, including autonomous emergency braking, adaptive cruise control, blind-spot monitoring, and lane-keep assist. These features ensure the H9 meets contemporary safety expectations.
Pricing Strategy
Positioned for Volume Sales
GWM recognizes that pricing will be crucial for the H9’s success. It would need to slot in below the Tank 500’s $66,490 to $73,990 price range while remaining competitive with established rivals.
The company sees the H9 as part of their “volume pillars” alongside the Jolion, H6, and Cannon ute. These mainstream models are expected to drive GWM’s sales growth, unlike their more niche Tank offerings.
Market Positioning
Mainstream Appeal
Unlike the premium Tank 500, the H9 would target mainstream buyers looking for practical, capable transportation. “Haval SUVs are a mainstream volume SUV brand in terms of styling, positioning, and pricing,” Maciver noted. “You’re arguably going to attract a larger volume of buyers.”
This strategy makes sense when you consider that most families want capability without paying premium prices. The H9 could offer exactly that balance.
The Waiting Game
No Final Decision Yet
While GWM is clearly interested in the H9, nothing is set in stone. The company is still evaluating market conditions and ensuring they can position the vehicle correctly. However, the potential is clearly there.
The success of similar vehicles in the Australian market suggests there’s definitely room for another capable, well-priced diesel SUV. If GWM can deliver the H9 at the right price point with the right features, it could become a serious contender in this competitive segment.
Frequently Asked Questions
Q: When will the Haval H9 return to Australia?
A: GWM hasn’t confirmed a timeline yet, but they’re actively considering it for their lineup.
Q: What’s the expected price range?
A: It would likely be priced below the Tank 500, so under $66,490 drive-away.
Q: Will it come with a diesel engine?
A: Yes, the 2.4-litre turbo-diesel producing 480Nm of torque is a key selling point.
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